The latest campaign film for Candy Crush centres around the iconic anthem "All Star" by Smash Mouth. It invites every Candy player to unite in song, transforming the track into a tournament-wide karaoke experience.

Colourbombs explode, candies tumble in hypnotic rhythms, gameplay syncs seamlessly with the music. Floating karaoke-style lyrics guide viewers through a surreal animated journey. The result is a joyful, sensory homage to both the gameplay and the spirit of the tournament.

Working with Builders Club and Ed Chappell, I edited the campaign across digital, TVC and OOH formats, as well as a 3-minute karaoke version.

Credits

Designed: Builder's Club
Agency: No Problem
Executive Creative Director: Julien Simshäuser
Creative Director: Alex Hill
Art Director: Joey Phinn
Senior Producer: Harriet Macdonald
3D Designers: Abdul Jabbaar Khan, Ksenia Rybalchenko, Tyler Gerard, Adem Elahel, George Barrett, Roma Kuzminykh
2D Type Designer: James Spink
Post House: DOMA
Post Producer: Alice Gilfillan
Post Executive Producer: Jake Evans
Editor: Daria Korsak
Editor: Ed Chappell
Colourist: Thomas Kumeling