Nike and the NFL introduced the new 2025 Rivalries uniforms, celebrating local traditions and uniting fan communities across select cities and teams.

I put together a director’s cut from teaser animations and big reveals, all created by Builders Club. Teaser animations dropped subtle hints at the new designs and built anticipation ahead of the season. Big reveals showcased each rivalry's identity, blending iconic city backdrops with the symbols and stories fans know best.

This project became one of the most impactful campaigns I have worked on so far – every NFL team posted these visual assets to their millions of fans across social media.

Credits

Direction: Builders Club
Production: Builders Club
3D Motion & Design: Builders Club
Agency: Somedays
Music and Sound Design: Group Project
Post House: DOMA
Grade: Thomas Kumeling
Edit: Daria Korsak (Director’s Cut)